The Hunger Games Approved for Early June Release in China
May 6, 2012
Lionsgate announced today that The Hunger Games, which has already grossed nearly $620 million at the worldwide box office, has been approved for release in China in the first half of June.
The film will be released nationwide in China with both dubbed and subtitled prints by The China Film Group in conjunction with Lionsgate's promotional partner, Talent International. The Hunger Games will be one of the first Hollywood studio films to be released in China under the new blockbuster revenue sharing agreement announced in February that allows Western distributors to collect up to 25% of a film's receipts in China.
"'The Hunger Games' juggernaut continues to gain momentum around the world, and we're thrilled that we can now share the exciting first installment of 'The Hunger Games' franchise with Chinese moviegoers in June," said Lionsgate Motion Picture Group Co-Chairs Patrick Wachsberger and Rob Friedman. "China is already one of the leading territories at the international box office, and the launch of 'The Hunger Games' in this key market is another sign of the franchise's continuing emergence as a truly global phenomenon."
The Hunger Games has already grossed more than $380 million at the North American box office where it ranks 13th among the highest-grossing films of all time. It has grossed nearly $620 million worldwide with upcoming launches in China and Japan.
"We view China as an increasingly important market for our content in Asia," said Wendy Reeds, Executive Vice President of Content Sales & Distribution for Celestial Tiger Entertainment (CTE), Lionsgate's venture with Saban Capital Group and Astro's Celestial Pictures in Asia. "The Chinese box office grew by more than 30% last year to over $2 billion, and The Hunger Games' approval for nationwide release in China is a major step in translating the enormous commercial potential of this huge market into reality."